Curly Cures: Why You Should Buy This for Your Curls

Hi fellow curly girls!

So many of my curly clients are good about doing THE most important part of their curl care routine at home - the Deep Treatment, but many have all different kinds of excuses.

Some just forget, some don't have time for it, some don't have a blow dryer, some say they can't be bothered with it.

I must reiterate the importance of why you can't ignore this crucial step! Ouidad's Deep Treatment is the foundation of her entire system! If your curls aren't in proper condition, they won't perform at their best.

I hear all sorts of complaints about frizz, humidity, fly-aways, tangles, lack of bounce, etc., and do you know why you may be experiencing this? Because your curls are lacking protein!

Curly hair is a little high maintenance, even though some people think otherwise. The reason being, is that with each curvature of the curly hair shaft, the outer part of the cuticle is slightly lifted, causing protein to seep out.

We have to keep putting the protein back in, on the regular! Meaning, at least once a month, or every 2 weeks, depending on the curl pattern and current condition.

The Deep Treatment is different than any other treatment / mask out there because it requires heat for 12 minutes. If you don't apply heat, you're just wasting product because the cuticle must lift by way of heat, in order for the protein to go inside and reconstruct the cuticle.

I've given many creative ways in applying the heat, but yet clients still can't be bothered. You could do your treatment at the gym - in the sauna or steam room, or in the bath with a hot towel around your head, or put it on before a heated yoga class.

But I find the easiest and most efficient thing to do is to buy a good ole fashioned hood dryer like this one. You don't have to spend more than $50!

You can place it on your table and sit under it while you read a book or magazine, or take advantage of this time to do some breath work or meditation. Either way, it's a good excuse for a little you time!

I also really love to 'set my curls' under the dryer too, (pic above) instead of using the diffuser and having to work at it. Why not sit under the dryer for 5-10 minutes to let your curls dry? For me, I find it makes them less frizzy and more defined.

If you're someone who likes a lot of volume on top, then maybe diffuse upside down first for a few minutes, place the clips at the root, and sit under it to dry the ends.

Sitting under the dryer basically mimics air drying - it just speeds up the process!

I'm a big fan of utilizing the hood dryer! Why not try it out? Your curls will thank you!